Fossil Sports watch

The goal was to reinvent the Fossil sports line based on the existing trend of “Active Lifestyle”. We wanted to come with a fresh perspective that were not classical or conventional sports watches.

My role was to help create an overall visual direction for the Fossil sports line. Conceptualized new ideas and take it all the way through production.

The design was a mix of classic 70s vintage sports style with a cleaner modern flare. Leveraging the mix materials on the bracelet and modern dial aesthetics, the intention was to give Fossil sports line a fresh look.

Life-style inspiration

Dials & Case inspirations: Inspired by 70s elements with cleaner lines. Topsrings are more simple with minimalist geometric details. Case edges tends to be sharp rather than rounded and soft. Bracelets have a wider look. Subtle texture patterns on the dial with subdued finishes and colors.

Concept sketches

Mechanical drawings

3D Model Rendering

Clay Sample

Final Product

3D Model Product Feature & Promotion

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